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ITV Evening News on Chickens

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Yes, I saw it too. Glad that the chickens in poor conditions are still being given a high profile, but really cross with Tesco and their so called 'consumer's choice'. Because the supermarkets know the power of effective advertising, they could persuade customers to pay more for free range and organic chickens. Furthermore, how can it be real consumer's choice when there are only a couple of free range and organic on the shelf. It is so dishonest.

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Furthermore, how can it be real consumer's choice when there are only a couple of free range and organic on the shelf. It is so dishonest.

 

I think the point is that the consumer has already chosen - people here are reporting supermarket shelves stripped bare of free-range and organic chicken :)

 

It'll take time for the industry to catch up with consumer demand, particularly since happy chickens take longer to raise. I just hope they can do it before Joe Public loses interest. And that no-one buys ultra-cheap Tesco chicken in the meantime!

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