AyeAyeMagpie Posted March 10, 2019 Share Posted March 10, 2019 I'm planning to sell excess eggs to friends and colleagues. When I went online to get an idea of what to price them at, I came across Ocado's "Heritage Breed (TM)" range. I have never seen such a load off waffly, trumped-up marketing copy before. For reference: https://www.ocado.com/webshop/product/Heritage-Breeds-Royal-Legbar-Free-Range-Blue-Hen-Eggs/366278011?gclsrc=aw.ds&ds_rl=1126321&ds_rl=1164972&ULP_CAMPAIGN_ID=52&gclid=CjwKCAiAiJPkBRAuEiwAEDXZZXDevKOJzoXVN2XsbF97ql3NUbrtWUkHVcLSa_EDOWOhu8qhErqEWBoC6TgQAvD_BwE Is a "Royal" Legbar even a thing? I tried googling it but only came up with their product or Cream Legbar. What makes it royal? And somewhat disconcertingly, they list rearing the chickens on "wholesome vegetarian diets" as a selling point...What are other chickens fed then? My favourite bit of marketing waffle is, "beautifully versatile". Well, yes, of course it is; it's an egg! Quote Link to comment Share on other sites More sharing options...
AndyRoo Posted March 10, 2019 Share Posted March 10, 2019 Well, the picture on the box looks like what I can a Bluebelle hen, which so far as I am aware is a hybrid based on an Orpington - but maybe someone can correct me? I've never heard of a 'Royal' Legbar, but it could be a hybrid strain they have created themselves. It mentions they are based on an Araucana, which is a heritage breed, so far as I am aware. It sounds like it is just marketing waffle which is loosely based on some truth. Quote Link to comment Share on other sites More sharing options...
Valkyrie Posted March 10, 2019 Share Posted March 10, 2019 Gimmicks again - didn't they have a different name originally? I looked them up and they are only fed a vegetarian diet to keep them fit and healthy. They are also free range - so I doubt they stick to that vegetarian diet "ooh that's a worm - yum!" "Noooo, Mavis, that isn't vegetarian, we mustn't eat that!" Well, my birds scoff snails whole - shell and all! Goodness knows what else they chomp in the field! 2 Quote Link to comment Share on other sites More sharing options...
The Dogmother Posted March 10, 2019 Share Posted March 10, 2019 Load of marketing spin as usual! Quote Link to comment Share on other sites More sharing options...
