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Snowy

Tons of Calabrese - supermarket wastage rant!!!

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My Dads house backs onto a field in Lincolnshire. When we visited at weekend, he suggested we go 'scrumping' for calabrese (supermarket broccoli to you and me!). The field had been planted with calabrese and harvested a couple of days earlier. He had been told by the farmer that once it was harvested he could help himself to any leftovers as it would all be plowed back in within a week or two. The way it works is that the farmer plants the crop and maintains it, the supermarkets have their own contractors who do the harvesting, they take what they want and the farmer prepares the field for the next crop.

 

We covered a very tiny corner of the field, and I picked more than I could carry! I am delighted that I now have enough freezer portions to last us all year, but what a waste! The supermarkets only want florets that are a standard size. Any too small or too big are just plowed back into the ground - I reckon only 50% of that crop had actually been taken. The florets I picked were slightly smaller than the large ones found in the supermarket and they tasted delicious (even though they were not organic).

 

I just wish I could've picked more - I am still stunned at the waste involved! :evil::roll:

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:lol: I never thought of freecycle. By the time I've found out which one it is and joined, it will all be ploughed in :( Not sure the farmer would appreciate me doing that either - I think it's a goodwill gesture on his part to my Dad who is his neighbour. And they are likely to move later this year so unlikely to get the opportunity again :roll: Anyone want to buy a house by a broccoli field? (well, broccoli, potatoes and wheat on a three year crop rotation :lol: )

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the trouble is, your average customer will pick the big ones off the shelf first, leaving the smaller ones to go bad. If they sold the smaller ones off cheaper and labelled them 'basics range' or something then they wouldn't go to waste. Sainsburys do it I think, mishapen fruit and veg just gets sold off as their 'basic range' and is cheaper.

 

Maybe more supermarkets will follow in their footsteps!?

 

wish I lived near that farmer!

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the trouble is, your average customer will pick the big ones off the shelf first, leaving the smaller ones to go bad. If they sold the smaller ones off cheaper and labelled them 'basics range' or something then they wouldn't go to waste. Sainsburys do it I think, mishapen fruit and veg just gets sold off as their 'basic range' and is cheaper.

 

Maybe more supermarkets will follow in their footsteps!?

 

wish I lived near that farmer!

 

 

funnily enough Jamies doing advertising about just that on tv at the mo

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