Jump to content
Guest Poet

best made-up scientific terms in ads

Recommended Posts

just saw an ad for Niquitin patches which claim to contain "smart control technology". It's a glorified elastoplast for gawds sake!

 

Made me think of some face cream ad a while ago that claimed to contain "boswelox".

 

And wasn't there some yoghurt thing that had "bifidus digestivum" in it!?

 

To think, people get paid thousands to come up with this utter rubbish!

 

What's the best 'made up' name you've come across in an ad?

Link to comment
Share on other sites

the one that make sme laugh is the one with the beauty editor Nadine Boggit or whatever . Who keeps going on about it making he rlook younger and all that nonscientific scientic speil when in fact she has NO movement in her face because shes been jabbed up to her eyeballs and above with botox.

 

heres one for you

http://www.telegraph.co.uk/connected/main.jhtml?xml=/connected/2005/12/06/ecfcosmo06.xml&page=2

Link to comment
Share on other sites

the one that make sme laugh is the one with the beauty editor Nadine Boggit or whatever . Who keeps going on about it making he rlook younger and all that nonscientific scientic speil when in fact she has NO movement in her face because shes been jabbed up to her eyeballs and above with botox.

 

And she has very piggy eyes. :lol:

 

I always laugh at the "laborotory in Paris" which they seriously think adds some gravitas to whatever un-memorable spot cream they are attempting to flog.

Link to comment
Share on other sites

I think the advert that makes me chuckle most is the Garnier Fructis, "containing Natural Fruit Extracts"

 

As my hairdresser kindly pointed out, fruit extracts = oils and also,in this case citric acid, which dries the hair and damages it over time.

 

They make it sound like it's going to do good when prolonged use of Fructis will damage the hair.

 

It's like the "New and Improved" - I got a great email about this the other day.

If it's New, nothing has come before it, if it's improved, something had come before it for this to be better than the predecessor - it's a contradiction in terms to be "New and Improved". It's either New. Or it's Improved! :lol:

 

A

xx

Link to comment
Share on other sites

And wasn't there some yoghurt thing that had "bifidus digestivum" in it!?

 

The Danone marketing department obviously decided (probably with some justification) that no-one would buy yogurt containing Bifidobacterium animalis :shock:

 

But I take your point - there is a lot of rubbish in advertising. Sometimes I wonder what drugs the ad executives are on! Does anyone else remember a loo cleaner ad that featured a giant loo in the middle of a forest, with skunks fleeing through the (unconnected) waste pipe when a giant bottle of the product was squirted inside?

Link to comment
Share on other sites

........ and none of them tell you about their testing policy either.... :(

 

That's why I ignore all the silly ads and buy my toiletries from my local wholefood store: shampoo, bubble bath, toothpaste, moisturiser, etc. Faith in Nature products are SLES-free as well :)

 

I remember a magazine trial years ago in which they found no difference between the £3 Nivea-type moisturisers and the fancy £20 ones - it was only the hideously expensive ones (the sort that aren't advertised on the TV and can only be found in department stores) that actually made any difference.

Link to comment
Share on other sites

There's a good sketch on Mitchell and Webb where executitves are trying to come up with new technology in toothbrushes.

http://www.clipstr.com/videos/ToothbrushMarketingThatMitchellAndWebbLook/

 

Boswolex makes me laugh :lol:

Me and OH can be quite a miserable pair watching TV/films and correcting the science/technology. OH actually winces when they zoom into a poor quality video still and enhance the quality. :lol:

Link to comment
Share on other sites

We always have a laugh about Boswelox and also penta peptides.

 

I have found natural stuff to be very hit and miss. Lush are a bit misleading as they still contain SLES and other nasty chemicals. And some of them are rubbish.

 

I do have some nice green people stuff. and earth friendly Baby stuff for the boys. And Akumati are fab for 100% natural stuff.

Link to comment
Share on other sites

Made me think of some face cream ad a while ago that claimed to contain "boswelox".

 

Whilst I do agree with your point, in fairness on that one the latin name for Frankincense is Boswellia Fereana and Frankincense has proven beneficial effects on skin cell renewal. If you were making a compound based on Frankincense than Boswelox is a slightly corny but understandable name.

 

Having said that I've no idea if the cream actually had any Frankincense products in it!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




×
×
  • Create New...