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Adverts- Airbrushing

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I just wondered if anyone else is fed up with airbrushing in adverts. :x I see unbelievable images in the beauty department (Sharon Stone) and last night Davina McCall advertising a product that gives a temporary lift but she looked almost 'plastic'.

 

I phoned the ASA today just to ask them about their standards and they suggested I complain :shock: So I have :wink:

 

I know she's airbrushed but many more vulnerable men and women worry about their looks, bodies and don't get me onto children being pressured.

 

Just wonder what you think, I'd like ad's to say if they are digitally enhanced, at the very least. And no airbrushing in children's ads or of children in magazines :?

 

Buffie x

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Did you know about air brushing I wonder, if not I hope you will find out more and pass this onto your friends. :) The images they see on a daily basis are changed to look perfect. By the way none of us are :wink::D That's good, as we're all unique :wink:

 

Just be yourself :D:D

 

Buffie x

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There was a fab show about this a month or so ago.

Aleesha (*sp) Dixon tried to get a magazine to have her on the cover with no airbrushing.

Even a woman as gorgeous as she is had trouble finding any publication willing to do this :?

 

The show really highlighted how MUCH airbrushing is now done, & showed some really interesting reverse examples - where they 'unairbrushed' magazine covers.

 

It is one of my major bug bears,& being the mum of a 13 & a 15 year old girl I really can't see how these publications/advertisers can live with the unattainable body image teens are being shown.

 

With you all the way Buffie ....... wrinkles,spots & all :P

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I'm with you all the way on this one Buffie, and I'm always quick to point out to Rosie that they look fake and it's not real; she's at that impressionable age.

 

Phil does photo retouching for clients and believe me, some of the before and after shots are unreal. I notice that the Mail on Sunday has got very heavy handed of late with their retouching - it just looks so plastic and I hate it.

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As a photographer I live on the outskirts of this airbrushed / photoshopped world. I'd like to show some images that have been gathered from around the industries that use Photoshop, mainly advertisers. These may help to show what is done in order to get the models to look like they do and as they are examples of BAD photoshopping which then glaringly stand out:

 

We are led to think we have to be this skinny:

 

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and told that this is *perfect* but here you can see how it is done:

 

20080903-rbjxtnd7p55wakigccw6fegx5m.jpg

 

(see the bendy shelves?)

 

Can you see how this models tummy tuck has left the wallpaper behind mis-shapen on this one?:

 

20080903-p86h66p4g2ixryt19uibw67r1a.jpg

 

I have loads of favourite *Photoshop Disasters* as they are called - most of them have hands on shoulders of models but no one standing behind them - some involve shadows of the real size of the girl but she has been smoothed down and some involve reflections of the real thing while something else has been added to the photo - it is ridiculous how many real adverts arrive in magazines, catalogues and online which have total errors in them.

 

Finally, here is another favourite of the wonderfully craggy Clive Owen after being put through the digitiser:

 

20080903-fhc5ijwg2gqwt6bff54n8mdfr8.jpg

 

I don't believe a thing I see any more and would love to see the Before and After photo of every magazine cover HAVING to be published somewhere in the same mag as LAW! :D:D:D:D

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Good on you Buffie :clap:

 

My daughter is 12 yrs old (13 in November) and it really frightens me that some of her peers, even from primary school, are obsessed with body image, clothes, make-up and BOYS!!

 

Thankfully she is happy as she is, not remotely interested in make-up or boys (for now!) and actually worries about a girl in her class who is painfully thin and eats nothing all day but still thinks she's fat. Her father is a GP - you'd think he'd notice?

 

We have tried our best to bring our kids up as tolerant and accepting but sadly it doesn't seem to be reciprocated. Kids can be truly horrible and hurtful and manage to find the weakspots in others. Magazines, popstars and tv just adds to the pressure these kids feel they are under.

 

Sadly I think kids are old before their time nowadays. They need to be climbing trees and playing instead of having the latest fashion item regardless of price because that makes them "cool" and "popular". I'd better stop now. I could bore for Britain on this - sorry !!

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I remember the hoo haa surrounding the original Dior advert (years ago) for their 'sveltening product' (can't remember the name of it now). It was designed to get rid of cellulite (yeah, right) and slim down the body profile. The model used in the ad campaign was VERY slim and svelte, there was a furore when it turned out that she was an only just pubescent 14 year old!!!!

 

Hardly realistic :roll:

 

Oh, and don't get me onto the one about celebrity mums slimming right down immediately after having their babies.. that is soooo unnatural.

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Thanks for getting on side guys :D I just really felt I needed to find out more from the ASA as it got my goat and so now it's a complaint, I won't lose sleep :lol::lol: I've had a response that this will be investigated so I'll let you know what happens.

 

I think airbrushing needs outing and the children need to know that they are exposed to this on a daily basis.

 

Oh and grow old disgracefully I say :lol::lol::lol: But we'll be all the happier for it:wink:

 

Buffie x

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Well done for bringing this to the fore Buffie - it affects everyone, young and old, makle and female. And even when you know that it goes on, it's hard not to be influenced by it.

 

It's only in the last 15 years that I haven't given a wotsit about what people think and how I look. How liberating it is too. I remember thsoe angst-ridden years worrying that I didn't measure up :?

 

I hope that, remembering our younger years, we will bring up our children differently and that they will have the belief and confidence in themselves necessary not to be taken in by the false images in this media hype.

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That website was really interesting to see how much they do actually airbrush.I also saw the program about Alesha Dixon which i found interesting-espeically how many magazines dismissed the idea straight away.

 

I hate the adverts and articles on the tv and in magazines where people are airbrushed so much they look plastic. They just don't look real.But the ones where they still look natural but have still been airbrished i find even worse because i guess that a lot of people will think they look like that all the time.

 

I'm 19 and don't take much notice of airbrushed images because if i did i would get myself down and wouldn't do me any good. I'm not entirely happy with the way i look but its what i've got and i realised that i was super skinny then my large hips would look completly out of place.

 

I don't think airbrushing will ever stop but anything to try and get some airbrushed images off the tv and from magazines is excellent in my opinion.

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Well done for bringing this to the fore Buffie - it affects everyone, young and old, makle and female. And even when you know that it goes on, it's hard not to be influenced by it.

 

It's only in the last 15 years that I haven't given a wotsit about what people think and how I look. How liberating it is too. I remember thsoe angst-ridden years worrying that I didn't measure up :?

 

I hope that, remembering our younger years, we will bring up our children differently and that they will have the belief and confidence in themselves necessary not to be taken in by the false images in this media hype.

 

Yes the thing is that we can choose some of the images we see surely :? I won't buy gossip mags ( feeds the culture and I'm not interested) and actually don't buy other mags except my p p :lol::lol:( oh please tell me the chooks aren't enhanced :shock: ) and the odd glossy on high days and holidays. I know the images are enhanced and that's just consumer demands I guess. Supplying to what is demanded. Just maybe more needs to be spoken about on this subject and more transparency.

 

Can any of us really say we wouldn't comment if an image on the cover of a mag was less than what we've come to expect :?:? Gradual change maybe and more awareness :?

 

Just certainly not aimed at Children and youngsters!

 

Buffie x

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I think its sick the way people have to look perfect all the time. Why can't people just accept themselves the way they are? :? There are girls in my year at school (year 11) and they look years older than they they really are. This is all because of all the 'perfect' models they have in magazines.

 

Oh well

 

Kitbag

xxxxxx

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You've all said exactly what I would say, so just adding that I'm with you all the way! What a lot of time is wasted every day just on being a bit better on the outside. If only as much effort was put into being a bit better on the inside, then things would be so different! :?

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