lambbreath Posted June 5, 2010 Share Posted June 5, 2010 I have just written a letter of complaint to Warburtons after seeing their adverts that imitate the feelings of war in a jokey way. Is it just me who finds this unneeded, or does anyone else think that it belittles the true emotions of war. am I being over sensitive because I live near Wotton Bassett or does anyone else dislike them as well? Quote Link to comment Share on other sites More sharing options...
Egluntyne Posted June 5, 2010 Share Posted June 5, 2010 Oooh. Haven't seen it. I'll look out for it. Quote Link to comment Share on other sites More sharing options...
Alis girls Posted June 5, 2010 Share Posted June 5, 2010 Is this the one outside a factory with lorries etc - looks like a munitions factory or is there another ? Quote Link to comment Share on other sites More sharing options...
Tutti Frutti Posted June 5, 2010 Share Posted June 5, 2010 Adverts here No, it's not just you - I feel the same way. I'm glad it's not just me! I also find their latest ad campaign ummm unsettling. I turn off the one where they cover the burnt loaf with a cloth. In the last few years, we've had too many funerals in my family and it's like our grief is being belittled. Yes I can see their black humour and I wish that I still had my innocence to find it funny... OK it's "just a joke" but it's one I can't take. I can't help but feel for anyone who has lost a loved one recently. Even the music on the ad (Adagio for Strings) was the very music that the funeral director had in his Chapel of Rest - and music is so emotive, particularly at a time of bereavement. Lyrics, sounds, music all become so significant. So I just cannot listen to it - if either come on, I switch the TV off or change channel. Quote Link to comment Share on other sites More sharing options...
sadietoo Posted June 5, 2010 Share Posted June 5, 2010 Interesting isn't it...In an earlier thread I hated the John Lewis advert because I felt it was overtly sexist and stereotypical..I actually found these quite amusing (if a little black in their humour).. as the saying goes..."one man's meat is another man's poisson" (Jimmy Edwards I believe!) Iam I being over sensitive because I live near Wotton Bassett or does anyone else dislike them as well? at the end of the day this is only an advert, and they are just trying to sell stuff, but they shouldn't offend anyone in the process.. ...but of course if they had to be truthful in their advertising...eg our bread is made a cheaply as possible and mass produced using preservatives etc...who would buy it ?? Quote Link to comment Share on other sites More sharing options...
foreveryoung Posted June 5, 2010 Share Posted June 5, 2010 hummmm im not too sure bout this, but then i watched ot without the volume on as i was watching something else too, im not sure i assosiate this with the war Quote Link to comment Share on other sites More sharing options...
Egluntyne Posted June 6, 2010 Share Posted June 6, 2010 Yes, I can see why it bothers you, lambreath. I think they have jumped on the bandwagon of a couple of other adverts, such as the one for Hovis, which have a 'historical' feel to them ....but this isn't in the best of taste, given the present circumstances. Quote Link to comment Share on other sites More sharing options...
patsylabrador Posted June 6, 2010 Share Posted June 6, 2010 I think it's ok. Coincidentally my son had just been showing me some photos from A which included one of a makeshift cross they had made for one of their mates, I showed him the ad and it made him chuckle. I think it tunes more into people's ability to laugh at difficult things and themselves which I think is healthy. If you're concerned for soldiers, they can be pretty stoic. I can see that relatives, friends or people upset generally about the war could be offended though. (I haven't seen any other Warburton ads so I don't know how offensive they are.) Quote Link to comment Share on other sites More sharing options...
patsylabrador Posted June 6, 2010 Share Posted June 6, 2010 I just wanted to add that it must be difficult to live near /in Wotton Bassett and to live with the almost constant repatriations. Several soldiers have died in the last two weeks and so it goes on. I can say though that at one time, Iraq and Afghanistan were almost forgotten wars and morale was pretty low. When news started to filter out about the repatriation ceremonies it made a lot of difference to the soldier I know and his friends. So well done to all the people there and I can understand your feelings about the advert. Quote Link to comment Share on other sites More sharing options...
Charlottechicken Posted June 6, 2010 Share Posted June 6, 2010 I've seen the ads but must admit to being so thick as to not associate it with the present wars. I thought it was set around the 1940's. Quote Link to comment Share on other sites More sharing options...
Chucky Mama Posted June 6, 2010 Share Posted June 6, 2010 I think it is interesting, I wasn't really conscious of these adverts or particularly offended when I saw them. Lambbreath is my YS (12) and he feels so strongly about them that he - completely under his own steam felt compelled to email Warburtons. The Wootton Bassett connection plus having a best friend whose father is in the RAF and has had to bring friends home may have made it a bit too much for him. This is the first war that he has been aware of and I am glad that it hasn't all gone over his head. Quote Link to comment Share on other sites More sharing options...
lambbreath Posted June 6, 2010 Author Share Posted June 6, 2010 The 2 ones that i have seen are the one with the burnt bread and the one with the truck drivers. The truck drivers one sets an image of a war, and the burnt loaf seals the image for me. Quote Link to comment Share on other sites More sharing options...
Redwing Posted June 6, 2010 Share Posted June 6, 2010 I gew up in Box in Wiltshire not far from the village of Colerne where there were Army and Air Force bases so lots of my friends were forces children and I feel very strongly about our troops - I dont think the advert started out to offend but simply missed its mark by some miles underestimating the feelings that people may have towards it Given the current war climate I dont think its very tasteful Quote Link to comment Share on other sites More sharing options...
patsylabrador Posted June 6, 2010 Share Posted June 6, 2010 I took the time this morning to watch the 'burnt offering' advert and I have to say that I see where you're coming from. It's not so much the imagery as the music which I associate with remembrance day. Now you've pointed it out it does seem to me to represent RAF pilots many of whom were shot down and badly burnt. I think it would be stupid for the company to be depicting the death of a service man in this way from any war so hopefully we've read it wrong. As other people have indicated, their timing is off. Quote Link to comment Share on other sites More sharing options...
rachael_farnsworth Posted June 7, 2010 Share Posted June 7, 2010 I live very near to the hospital where all the post mortems are carried out and yeah, I find it at best in bad taste and at worst really quite offensive. Quote Link to comment Share on other sites More sharing options...
Lewis Posted June 7, 2010 Share Posted June 7, 2010 I've seen the adverts on the telly a few times and not thought much of them tbh. I did think the burnt one was quite funny, but can see where you're coming from, especially the music. I'm sure that wasn't how they intended it - well done for emailing them, will be interesting to see if/what you get as a reply. I thought they were set in the past too Claire - agree that they're jumping on the Hovis advert bandwagon ... Quote Link to comment Share on other sites More sharing options...
JumpinJack Posted November 10, 2010 Share Posted November 10, 2010 I'm not easily offended, have rarely complained about anything but have to say I am shocked at the sheer crass insensitivity of the Warburtons advert. It is impossible not to see it and think of conflict - it's just one of those pieces of music that is played at memorial or sombre events. It was used on the soundtrack for Oliver Stone's film 'Platoon' for example, and the whole useage of it is entirely inappropriate in advert of this nature. The imagery is disturbing - the comparison between the loaf of bread and a dead soldier is glaring. Someone got paid a great deal of money to come up with that. Imagine being a relative of a serving soldier or a deceased member of the Forces and watching it. It smacks of immaturity, disrespect and ignorance by Warburtons and the ad agency. It makes me cringe every time I see it and I too will be sending an email to them. I wonder if it will be broadcast on Remembrance Sunday as well - that would just about be the icing on the cake wouldn't it? Quote Link to comment Share on other sites More sharing options...
Margalot Posted November 11, 2010 Share Posted November 11, 2010 I had'nt seen the burnt loaf one and can only watch it at the moment without sound so cant comment on that just yet. But I have seen the other one and it reminded me a bit of an Officer and a Gentleman or Top Gun? i think it is supposed to be a parody of the hollywood epics. I must admit that I dont pay much attention to adverts and even after watching some of them cant remember what on earth they are advertising! but one thing it has done is grab peoples attention which the corporate agencies love as all publicity, be it good or bad, is publicity as far as they are concerned. Apparently Warburtons changed their advertising agency last year so this is their new campaign. We too live just outside Wootton Bassett and it really does bring it home when the repatriations take place, My children attend the local comp there and talk about it all the time. Thoughts with everybody involved especially today. Quote Link to comment Share on other sites More sharing options...
cathybc Posted November 13, 2010 Share Posted November 13, 2010 I have only seen the 'dead loaf' one and although I feel I am pretty broad minded it did make me feel uncomfortable. Glad I am not alone, if you know what I mean. Quote Link to comment Share on other sites More sharing options...
Chucky Mama Posted November 13, 2010 Share Posted November 13, 2010 I have just written a letter of complaint to Warburtons Well, no response at all from Warburtons Quote Link to comment Share on other sites More sharing options...
Margalot Posted November 26, 2010 Share Posted November 26, 2010 Did Warburtons get back Chucky Mama?? Quote Link to comment Share on other sites More sharing options...
Chucky Mama Posted November 26, 2010 Share Posted November 26, 2010 Not a dicky bird from them. I am quite disappointed. Quote Link to comment Share on other sites More sharing options...
