WitchHazel Posted November 13, 2014 Share Posted November 13, 2014 Another cracking christmas ad Quote Link to comment Share on other sites More sharing options...
Ain't Nobody Here Posted November 13, 2014 Share Posted November 13, 2014 Lovely . So simple but such an important message . Quote Link to comment Share on other sites More sharing options...
Cat tails Posted November 13, 2014 Share Posted November 13, 2014 Oh how nice! Your Christmas adds are incredible! Quote Link to comment Share on other sites More sharing options...
PixieDust Posted November 13, 2014 Share Posted November 13, 2014 It's wonderful and I will have to keep leaving the room. Pass the kleenex! Quote Link to comment Share on other sites More sharing options...
The Dogmother Posted November 13, 2014 Share Posted November 13, 2014 Very touching, and a lovely sentiment. Quote Link to comment Share on other sites More sharing options...
chickencam Posted November 13, 2014 Share Posted November 13, 2014 If only those sentiments could have carried on. Why do human beings fight with each other. Quote Link to comment Share on other sites More sharing options...
Snowy Posted November 15, 2014 Share Posted November 15, 2014 I heard on the news that they had received a shed load of complaints about it!! Quote Link to comment Share on other sites More sharing options...
soapdragon Posted November 16, 2014 Share Posted November 16, 2014 (edited) Made in partnership with The British Legion or not, I don't like it or agree with it. I don't feel its at all appropriate to use such a serious and horrific event to flog groceries I am shocked that Sainsbury's would even think that this could be acceptable. They are hjacking war for their own publicity and I find the whole thing sick. I don't usually react this strongly to ads (in fact I usually ignore them completely) but this has really wound me up. Having just watched it on youtube for the first time I feel quite upset. I won't be shopping in Sainsbury's again in a hurry. Edited November 16, 2014 by Guest Quote Link to comment Share on other sites More sharing options...
Blackrocksrock Posted November 16, 2014 Share Posted November 16, 2014 Actually I have just looked at it now as not seen it before - I like it and it does no harm to remember what our brave lads went through to allow us to be able to shop in shops like Sainsburys - we have come a long long way since those days but sadly we are still at war always somewhere in the world. Quote Link to comment Share on other sites More sharing options...
patsylabrador Posted November 16, 2014 Share Posted November 16, 2014 My opinion - I like it. I thought it was a good thing to highlight the war especially at this time, it is topical and touching. That brief moment in the trenches was one of the few sane moments in WW1. I don't really mind who highlights it, people write books and articles and produce pictures and paintings about it, presumably they benefit from that. I'm happy that a moment showing the humanity of soldiers and eternal pointlessness of war has such a big audience including lots of people who have probably ignored much of the Remembrance because they think it's nothing to do with them. Quote Link to comment Share on other sites More sharing options...
Grandmashazzie Posted November 16, 2014 Share Posted November 16, 2014 I too liked it.I found it very moving,it is about the spirit of Christmas,sharing,caring and thinking of others.I think it is a perfect way to end this year of Rememberance. Quote Link to comment Share on other sites More sharing options...
Cinnamon Posted November 16, 2014 Share Posted November 16, 2014 I must admit that despite my affiliation with a rival supermarket, this ad didn't sit well with me either & made me feel sad for the retail business, rather than for the sentiment. Quote Link to comment Share on other sites More sharing options...
yvonne Posted November 17, 2014 Share Posted November 17, 2014 I agree with Soapdragon, if Sainsburys want to support the British Legion, great; but to use such a poignant moment to flog chocolate - no ! Quote Link to comment Share on other sites More sharing options...
Chucky Mama Posted November 17, 2014 Share Posted November 17, 2014 Made in partnership with The British Legion or not, I don't like it or agree with it. I don't feel its at all appropriate to use such a serious and horrific event to flog groceries Can't say it sits well with me. The supermarkets are interested in 1 thing and 1 thing only and that is making money. I am not strongly anti the advert but feel it is a bit cynical. Quote Link to comment Share on other sites More sharing options...
Groovychook Posted November 17, 2014 Share Posted November 17, 2014 I have to agree with Soapdragon and Chucky Mama. It's filmed beautifully and the sentiment is so touching but I also feel uncomfortable that it's been piggybacked by an advertising campaign. Quote Link to comment Share on other sites More sharing options...
Alis girls Posted November 17, 2014 Share Posted November 17, 2014 i think if it gets the attention our "boys" of all ages richly deserve and if you buy the chocolate some money goes to the British Legion then so be it. For too long our soldiers have been forgotten. We have to move with the times and if advertising is the way forward you can't stop it. If the British Legion are happy with that then I for one can accept that. Quote Link to comment Share on other sites More sharing options...
Chucky Mama Posted November 17, 2014 Share Posted November 17, 2014 If the British Legion are happy with that then I for one can accept that. fair point Quote Link to comment Share on other sites More sharing options...
PixieDust Posted November 19, 2014 Share Posted November 19, 2014 If the British Legion are happy with that then I for one can accept that. fair point Same here. I do shop at Sainsbury's but it wouldn't make me shop there if I didn't or turn me away. I had a huge row with a friend over this who ended up saying she would never buy a poppy again. Turns out her actions are entirely politically motivated. She won't buy a poppy because people she doesn't like wear them, in her opinion, just to be seen to be doing the right thing. I told her I thought that was extremely selfish. How can the British Legion help people if they don't get supported. She never answered that one. Quote Link to comment Share on other sites More sharing options...
kissinuk Posted November 20, 2014 Share Posted November 20, 2014 I think people are being too hard on Sainsburys, they aren't glorifying war - the football matches did actually happen and many people out there are probably unaware (especially the whining Daily Mail readers*). Sometimes people just like to make a big deal out of nothing, this is our history and I do not think Sainsburys are misusing it. Plus half the profits from the chocolate are going to the British Legion who are fully supportive of the advert. That's good enough for me. *exception made for any on this forum of course Quote Link to comment Share on other sites More sharing options...
